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Contact JMTi:
(click on Stonehenge)
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Scenarios:
- Are alternative "visions of possible futures" based on different evolutions of critical elements of a business, market, sector, etc.
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Outline the implications of key uncertainties and tests the robustness of strategic choices
Purpose of scenarios:
- Allows for explicit consideration of uncertainties & risk factors
- Provides framework to prompt discussions about different views
- Enables contingency planning to accompany strategic opportunity formulation
Scenarios are helpful in many situations when:
- Costly surprises have occurred in the past
- An industry, market, etc. has experienced significant change ... or is about to
- There are strong differences of opinion with multiple opinions having merit
- There are multiple paths forward with the associated risk of being unclear
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